Naturipe Announces New Vice President & General Manager Of Value-Added Fresh

Salinas, Calif. – Naturipe has announced the appointment of Steven Ware as Vice President and General Manager of Value-Added Fresh.

In this role, Ware will be responsible for pursuing growth and business expansion opportunities, as well as leading the development and management of the value-added fresh division.

“I am excited to join an organization with a remarkable history, business model and strong core company vales,” said Ware. “The prospect to steward the value-added fresh division is motivating and an excellent challenge.”

“We are excited to have Steve join our senior management team,” said Dwight Ferguson, CEO and President of Naturipe Farms. “His breadth and depth of business development experience is key to the execution of Naturipe’s value-added strategic growth initiatives.”

Ware joins us from Dole Fresh Vegetables, where he has held a number of sales and product management positions in a variety of markets since joining them in 1995. Most recently, he was the Senior Director of Sales West – Value Added Sales and a member of their sales leadership and product commercialization teams. Ware began his career at American Agronomics after graduating from the University of Missouri-Columbia with a Bachelor of Science in Agricultural Economics.

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Naturipe Farms is a grower-owned producer and marketer of healthy, best tasting, premium berries and avocados. An industry leader for over 100 years in producing healthy and delicious fruit, and value added products. The diverse grower base and focus on innovation ensures year-round availability of “locally grown” and “in-season global” conventional and organic fruit.

Naturipe is a partnership between highly-esteemed growers, whose fields are spread across the globe. By sharing resources, skills, labor and knowledge, we are better farmers and in turn strengthen the local farm community. To ensure consistent, year-round availability with a commitment to “locally grown” seasonal produce, our products are farmed in the most optimal growing regions throughout North and South America.

Source: Naturipe Farms