More Than 20% Of Adults Will Order Groceries With An App By 2019, Forecast Says

More than 20 percent of adults who use their smartphones to shop will use an app to order groceries by 2019, according to a forecast.

Apps that deliver perishable food items — including meal kits — are rapidly increasing in popularity. The eMarketer forecast predicts that the number of U.S. adults who order groceries at least once a month with an app will increase by 49.6 percent to 18 million adults this year compared to last year.

Amazon's acquisition of Whole Foods has pushed other grocery chains to step up their grocery delivery efforts. Walmart is expanding its grocery delivery to 100 cities by the end of 2018. Regional chain Kroger is investing in initiatives to make delivery more efficient.

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