Organic Valley Introduces Packaged Brussels Sprouts

LA FARGE, Wis. — Organic Valley, the nation’s largest cooperative of organic farmers and a leading organic brand, is celebrating the late summer harvest with the introduction of packaged Brussels sprouts. These vitamin-packed produce superstars are destined to make an appearance on dinner plates throughout the autumn and holiday seasons.

Consumers clamor over this trending superfood. Organic Brussels sprouts were a $55 MM segment in 2017, with 16-ounce packages growing at 72 percent.* Now Organic Valley’s premium, fresh-packed Brussels sprouts will be available in a 16-ounce “controlled atmosphere” bag with unique features that allow for a longer freshness window.

“Brussels sprouts have been on an upward trend for nearly a decade,” said Annake Ramsey, Organic Valley produce program manager. “But our retailers say they can’t always find the organic supply they need to satisfy shoppers. That’s one of the reasons this product is so exciting.” 

Unlike many organic Brussels sprouts on the market, Organic Valley’s latest packaged produce offering is grown in the United States, on a single Organic Valley family farm in Southwest Wisconsin. There, the sprouts are picked, washed, and packaged the day of harvest. 

And Brussels sprouts aren’t just for foodies anymore. Recipes for everyday cooks appear in magazines such as Martha Stewart Living, Good Housekeeping, and Real Simple.

Like all Organic Valley products, Brussels sprouts are USDA certified organic, which means no toxic pesticides, synthetic fertilizers or GMOs. 

Organic Valley Brussels sprouts will pop up in produce departments by mid-September, giving consumers plenty of time to test their holiday recipes. The suggested retail price for the 16-ounce package is $5.49. Brussels sprouts will also be available in a 10-pound bulk controlled atmosphere bag in box. 

*Source: SPINS/IRI MULO and Natural Channels, 52 weeks ending 1/28/2018.

About Organic Valley

Organic Valley is America’s largest cooperative of organic farmers and one of the nation’s leading organic brands. Organized in 1988, it represents more than 2,000 farmers in 35 U.S. states, Canada, Australia and the United Kingdom and achieved $1.1 billion in 2017 sales. Focused on its founding mission of saving family farms through organic farming, Organic Valley produces a wide range of organic dairy, egg and produce products. With its regional model, milk is produced, bottled and distributed right in the region where it is farmed to ensure fewer miles from farm to table and to support our local economies. For further information visit www.organicvalley.coop. Organic Valley is also on Twitter (@OrganicValley) and Facebook (www.facebook.com/OrganicValley). 

Source: Organic Valley