V8 Meets Consumer Demand For Away-From-Home Snacking Across Dayparts

CAMDEN, N.J.  – Snacking continues to expand in both definition and daypart, with 71 percent of consumers defining a snack as “any item” and 46 percent of the U.S. population snacking at least three times per day.1 The need for nutritious snacks is also growing—51 percent of consumers say healthfulness is an important factor in their snack choices2—and operators can give guests the solutions they’re seeking with V8® beverages from Campbell’s Foodservice.

The V8® portfolio encompasses V8® Red, V8® Blends and V8 +Energy®, all of which contain at least half a serving of vegetables, with no added sugar and no artificial colors or preservatives. Operators can place them in refrigerated beverage coolers or alternate shelf-stable locations, such as prepacked grab-and-go bundles and impulse areas near a cash register.

As 57 percent of consumers say portability is important for snacks,1 V8® beverages can meet guests’ demand for functional, nutritious snacks throughout the day.

• V8® Red: Available in Spicy Hot, Low Sodium and Original varieties, V8® Red has two full servings of vegetables in every 8 ounces to help guests jump-start the morning
• V8® Blends: With refreshing fruit and vegetable nutrition people can feel good about at any time of day, V8® Blends come in 100% Juice options as well as Lower Sugar for guests seeking lower calories and sugar than competing smoothies and juices provide
• V8 +Energy®: The carbonated and still flavors of V8 +Energy® offer steady energy from natural green tea, one combined serving of fruits and vegetables, and lower sugar than other energy drinks have 

Campbell’s Foodservice Associate Brand Manager Tenaj Ferguson said, “We’re partnering with operators to revitalize beverage programs and drive incremental sales with V8® as we look to satisfy everyone at different need states. Because of the versatility of the V8® portfolio, there are choices for guests with different nutritional priorities and flavor preferences. No matter which V8® drink guests select, they’re choosing vegetable goodness while satisfying their craving for a snack to power them through the day.”

To learn more about the V8® brand and product portfolio, visit www.campbellsfoodservice.com/v8.

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About Campbell’s Foodservice:

Founded in 1865, Campbell Soup Company is the partner working to make delicious, real, carefully crafted foods accessible to all. Our philosophy of building recipes from scratch, with carefully selected ingredients and no additives, reflects our heritage of evolving products to meet the demands of guests. In the foodservice portfolio, we have more than 500 soups, beverages, broths, sauces and entrées from trusted brands, like Campbell’s®, V8®, Pepperidge Farm®, Prego®, Pace® and Swanson®. We partner with and listen to customers in order to offer the best assistance through attentive customer service, category expertise, culinary support and more. For more information, visit www.campbellsfoodservice.com.

1The NPD Group Eating Patterns in America, 2016. Technomic Consumer Trend Report, 2016.

2Technomic Snacking Consumer Trend Report, 2016.

Source: Campbell’s Foodservice