The Martin Agency & Lidl Introduce First Campaign Together
March 20, 2018 | 1 min to read
The Martin Agency invites viewers to meet the Vanhills, a new fictitious and seemingly unethical 1 percenter family behind a large chain of supermarkets, as it kicks off its first campaign for the expanding global German discount grocer Lidl, “Don’t Let Them Waste Your Money.”
“This new campaign is designed to raise awareness about the costly inefficiencies of traditional supermarkets and the savings that Lidl’s streamlined approach brings to customers every day,” Elina Elvholm, director of brand marketing at Lidl U.S., said in a statement. “When customers shop at Lidl, they experience less complexity, lower prices and better quality choices.”
“Don’t Let Them Waste Your Money” launched today with its first 30-second video, “Apple Pyramid,” which will be televised in six U.S. states near Lidl locations. The supermarket chain opened its first 20 stores in Virginia and the Carolinas over the summer, with plans to grow its footprint to 100 locations along the East Coast.
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