Amazon Promised To Make Whole Foods Cheaper. Let’s See How That’s Going.
October 6, 2017 | 1 min to read
Amazon’s takeover of Whole Foods Market began five weeks ago with a lot of fanfare about lower prices.
But while the grocery chain has strategically marked down select items like avocados and almond milk, overall prices have dropped very slightly – about 1 percent – since Amazon ownership, according to an analysis by research firm Gordon Haskett.
The firm tracked prices on 110 items over five weeks at a Whole Foods location in Princeton, New Jersey , to find that, on average, prices are down 1.2 percent since Amazon finalized its $13.7 billion purchase of the grocer. (Jeffrey P. Bezos, the founder and chief executive of Amazon, owns The Washington Post.)
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