Walmart & Google Team Up To Take On Amazon’s Voice Assistant App

Walmart is teaming up with one of Amazon's biggest rivals to plant its own flag in the growing voice assistant wars: Google.

The discount chain announced in a blog post on Wednesday that beginning in late September, it will be making hundreds of thousands of items available for voice shopping on Google's voice assistant app, Google Assistant, in a bid to compete with Amazon's Alexa capability on its Echo devices and offer a service many competitors do.

Walmart is not quite pioneering on this front: the voice shopping feature, integrated into Google's smart-home suite earlier this year to fill a big gap in Google Home’s capabilities, already offers customers the chance to voice-shop at retailers like Costco Wholesale (COST, 0.00%) and Target (TGT, -0.21%), two of Walmart's biggest brick-and-mortar rivals. But Walmart will offer the widest assortment yet of any retailer selling on Google Assistant. (Google also announced it is eliminating its membership fee and shipping is free as long as a customer hits a given retailer's minimum threshold order, $35 in Walmart's case.)

To read the rest of the story, please go to: Fortune

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