Since first announcing its existence to the world, with its then industry-shaking, “We don’t make a penny until you do!” payment structure, UFN has built a sterling reputation in the online floral industry. Today it announces its latest innovations, along with a new look and name — Lovingly — to florists across the U.S. and Canada.

Aware that, in the online space, expectations, trends, aesthetics and numerous other elements evolve quickly, UFN founders, Joe Vega and Ken Garland, work to ensure that both partner and shopper experience are kept fresh, appealing and secure.

UFN founders, Joe Vega and Ken Garland, work to ensure that both partner and shopper experience are kept fresh, appealing and secure.

“We update constantly,” says UFN/Lovingly co-founder and managing partner, Ken Garland,“and ensure that partner experience is at the forefront of our development. For example, no monthly membership dues, the industry’s best selection guide, AdWords management, topsearch results, of course, and everything else that established our reputation or has been added to our service.”

To read the rest of the story, please go to: Society of American Florists