Fyffes, Feeding America Fight Hunger On National Banana Lovers Day

Miami –This month, Fyffes — one of the world’s largest fruit companies and Europe’s No. 1 banana supplier — is partnering up with Feeding America Eastern Wisconsin, part of the nation’s largest domestic hunger-relief organization—to solve hunger while celebrating “National Banana Lovers Day.”

From Aug. 16 to Aug. 27, Fyffes is running an online initiative to encourage social-media users across the country to share the role bananas play in their everyday lives. And for each banana-related post, Fyffes will donate 20 pounds of bananas to Feeding America Eastern Wisconsin. Those looking to participate in the donations are encouraged to share stories, recipes, photos or videos tagged with #BananaLoversDay and #FightHungerWithFyffes across their social media platform of choice and help Fyffes reach its donation goal of 5,000 pounds of bananas.

“The Fight Hunger with Fyffes campaign strives to help local communities on a very personal level and this is one we hope people across the country will engage with and support,” said Marion Tabard, vice president of marketing for Fyffes North America. “The ability to provide aid to families facing hunger across America—with fresh, healthy and nutritious options—is at the forefront of our values at Fyffes, and we welcome this partnership with one of the most trusted charities in the country.”

Feeding America Eastern Wisconsin distributes more than 25 million pounds of healthy and nutritious food to more than 600 members, including food pantries, meal programs and shelters throughout 36 counties. It is the leading hunger-relief organization in the state and provides the equivalent of more than 21 million meals a year to nearly 400,000 people, and 97 percent of all contributions go directly to supporting hunger relief. Feeding America has received a five-star rating from Charity Navigator for six years in a row—a distinction that less than five percent of U.S. charities hold.

"Wisconsin is lush with farmland, so it’s hard to believe that 1 in 7 of our neighbors don’t know where their next meal is coming from. Far too much food is wasted every day. We work to connect those food sources to those facing hunger,” said Patti Habeck, president of Feeding America Eastern Wisconsin. “The generosity provided in a partnership with Fyffes aids us in our ultimate goal of helping the people we serve build a path to a brighter, food-secure future."

To learn more: visit www.fyffes.com and www.feedingamericawi.org, or visit Fyffes social media pages: Facebook, Instagram, Twitter and Pinterest.

##

About FYFFES

Fyffes is one of the largest and oldest tropical produce importers and distributors in Europe.  With an infrastructure that reaches across the globe, Fyffes is truly a global player, primarily involved in the production, procurement, shipping, ripening, distribution and marketing of bananas, pineapples, melons, and more recently of mushrooms.

Since 1888, Fyffes has been committed to bringing the world the highest quality products, inspiring people to feel excitement about our brands ?and making a positive difference for our growers, our people, our customers, consumers and our environment.

Today, Fyffes is the largest importer of bananas in Europe, and the number one importer of off-shore melons in North America. In addition to tropical fruit, Fyffes is the third largest producer of mushrooms in North America. Discover more about Fyffes at fyffes.com

About Feeding America Eastern Wisconsin:

Feeding America Eastern Wisconsin is the leading hunger relief organization in the state with locations in Milwaukee and the Fox Valley. Founded in 1982 by the Rotary Club of Milwaukee, Feeding America Eastern Wisconsin is a local and independent member of the Feeding America network. Driven by our mission to solve hunger and our vision of a hunger free Wisconsin, we are bringing more people together around the table to collaboratively address the root causes of hunger. Together with our 600+ member organizations, we serve nearly 400,000 people across 36 counties in eastern Wisconsin each year, including 124,000 children and 41,000 seniors.

Source: Fyffes