Brewpubs & Organics: Competition Forces Grocers To Sell An Experience

WASHINGTON — For better or worse, shopping for groceries no longer means a trip to the grocery store.

You can Amazon Prime it, or order a Blue Apron delivery, or just pick up a few things when you’re getting medicine at the drugstore — or buying fertilizer at Walmart.

The local supermarket is staring down an ever-growing number of competitors. And as these rivals have encroached on its business, it has been forced to sell not only food, but also an experience, said Matt Heimer of Fortune magazine.

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