SAF Profit Blast Serves Up Tips On Reading Customers, Reducing Pain Points

When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from a retailer who personalizes their experience.

The No. 1 way to personalize a customer’s purchase (and turn him or her into a loyal fan)? Train your staff to provide a shopping experience that makes people feel special.

To show florists and their staff how to embrace that “yes, we can!” attitude toward customer service, the Society of American Florists has tapped Art Conforti, PFCI, the owner of Bloomerang Solutions, to present a can’t-miss session next month during SAF’s 1-Day Profit Blast in St. Louis. Underwritten by Baisch & Skinner and DWF Wholesale the event takes place on Saturday, July 22.

To read the rest of the story, please go to: Society of American Florists