California Flower Farm Takes Staring Role In Southwest Ads
June 20, 2017 | 1 min to read
How would you like your business to show up in a series of highly produced, very complimentary videos for a major U.S. company — at no cost to your operation?
For Dramm & Echter in Encinitas, California, that PR dream scenario is a reality. The company was recently the focus of videos created by Southwest Airlines to promote that company’s cargo shipping capabilities. The videos — which have the look and feel of mini documentaries — highlight companies and industries that use the airline’s freight service, and thanks to some top-notch networking skills by Dramm & Echter manager Mike Mooney, flowers made the short list of subjects.
“It would never have happened without networking,” laughed Mooney, who, along with owner Bob Echter, is featured in the videos, discussing not only Dramm & Echter flowers but also the overall industry and even the company’s own customers. (For his part, Echter, who admitted he is usually reluctant to get in front of the camera said he “had a blast” making the video.)
To read the rest of the story, please go to: Society of American Florists