Aldi Vs. Lidl: The Games Begin In The US
June 14, 2017 | 2 min to read
As a pre-emptive strike against the imminent U.S. debut of Lidl, Aldi announced Monday that it will greatly accelerate its expansion in the U.S. with a goal of 2,500 stores by the end of 2022. This amounts to a staggering 900 or so new locations on top of the 1,300 stores existing U.S. stores that Aldi is already planning to remodel and expand. Aldi is planning $5 billion in capital expenditures at a time when most retailers are pulling back from physical store growth. This would give the German discount chain the third highest store count in the U.S. and by my estimate, easily make Aldi one of the top 10 food retailers in the U.S. in terms of overall volume. While Aldi is privately held and doesn’t disclose revenue, I would estimate that it could exceed $25 billion in annual revenue if it meets its expansion goal.
Why is Aldi embarking on such an ambitious plan? Partly it can be attributed to outstanding performance over the past several years as Aldi has successfully expanded its business model. But, and it cannot be understated, the timing of this announcement comes on the eve of the opening of Lidl’s first stores in the U.S., Aldi’s closest global rival.
To read the rest of the story, please go to: Forbes
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