Amazon Is Going After Walmart With A 45% Discount On Prime For Lower-Income Shoppers
June 9, 2017 | 1 min to read
Amazon already owns the high-income shopper segment in the U.S. Now it’s making a bid to court those who have less income at their disposal.
On Tuesday, Amazon announced that it is offering a 45 percent discount on Prime memberships — $5.99 a month instead of $10.99 month — to U.S. residents receiving government assistance.
Shoppers with an Electronic Benefits Transfer card — used for benefits like the Women, Infants, and Children Nutrition Program — are eligible for the lower price but they also have to re-qualify every year for up to four years.
To read the rest of the story, please go to: Recode