An Emphasis On A Healthy Lifestyle Will Set Your Garden Center Apart

At the National Floriculture Forum in March 2017, participants visited Terrain Garden Center in Glen Mills, Pennsylvania. The most distinctive feature about the garden center was the trendy, posh atmosphere of the store, which was emphasized by the unique product assortment. Michigan State University Extension explores the two factors that set this garden center apart from others.

Trendy, Pinterest-perfect atmosphere

If you have been on Pinterest, you will know what I mean by “Pinterest-perfect” design elements: chalkboards with different fonts, 101 uses for mason jars, urban chic décor and “hacks” for just about anything. Terrain Garden Center featured many chalkboard style signs throughout the store and emphasized how horticulture should be a part of a lifestyle of relaxation and wellness (Photo 1).

House plants and succulents mingled with serving platters, chocolates, soaps and spa items in displays. Soft, trendy lighting was strung throughout the store and drew consumers to the back where consumers could enjoy a cappuccino on a chilly, winter afternoon (Photo 2). The lighting created ambiance at the front of the store as well: twinkle lights decorated a seasonal display and even offered seating for consumers looking to rest.

To read the rest of the story, please go to: Michigan State University Extension