With vibrant buttercups and snapdragons bunched together with mint, pampas grass and branches poking through, Jennifer Fowlow’s bouquets look like they were picked fresh off farmland.

And they were. The “slow flower” movement — a surge in homegrown flowers over imported grocery store bouquets — is the new aesthetic blooming in the floral business. This local, natural trend is leading florists to use what’s in season in their bouquets — be that vines, bean stalks or roadside weeds.

Scroll through Instagram and you’ll find thousands of messy, haggard and beautiful arrangements under the #slowflowers hashtag. You will also see the breadth of the movement’s creativity.

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