Litehouse, NatureSweet And Fresh Express Celebrate National Salad Month With Exclusive Alberstons Promotion

SANDPOINT, IDAHO  – Top quality ingredients are key for a top-shelf salad, so  Litehouse, Inc., NatureSweet and Fresh Express are joining together to celebrate National Salad Month by offering consumers discounts, recipes and a contest with an exclusive Albertsons promotion. During the “Raise the Salad Bar” promotion, consumers can purchase two of any Fresh Express Blends, Litehouse dressings and NatureSweet 10.5oz Cherubs Tomatoes for $5 in Albertsons stores nationwide1.

“Raise the Salad Bar” will run May 3-16, 2017 and will be supported by several initiatives:

• Albertsons in-store signage and promotions, including a “two for $5” instant redeemable coupon on participating Litehouse, NatureSweet and Fresh Express products
• “Fresh Salads for Mother’s Day Entertaining” Satellite Media Tour hosted by a notable lifestyle expert
• Recipe videos highlighting product versatility in three delicious salads
• Integrated social campaign and an enter-to-win consumer sweepstakes where 10 consumers will win a year’s worth of salad

The three participating brands make ingredients that are essential components of any salad: greens, tomatoes and dressing. Consumers can mix and match products, and add additional ingredients, to create endless salad varieties. All three participating brands can be found in the produce department, with Litehouse dressings and Fresh Express packages salads found in the refrigerated section:

• Delightfully Cool Dressing: Litehouse dressings feature no high fructose corn syrup and no artificial preservatives, colors or flavors. A delicious combination of fresh herb and vegetable flavors, Litehouse Homestyle Ranch was recently declared the best-tasting ranch dressing by consumers during a blind sensory test against competing brands2.
• Heavenly Salad Tomatoes:  NatureSweet® is North America’s No. 1 selling tomato3.  Bright, juicy and irresistible, NatureSweet® Cherubs® tomatoes make salads divine and add a fresh burst of color and flavor to any salad with guaranteed sweetness.
• Deliciously Fresh Salads: Packaged salad pioneer Fresh Express uses breathable bags custom designed for each leaf type, so salads maintain their freshness. All Fresh Express salads are thoroughly washed, rinsed and gently dried, then sealed in a Keep-Crisp® bag for long-lasting freshness.

About Litehouse, Inc.

Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, fruit and veggie dips, sauces, Instantly Fresh® Herbs, blue cheese, and cold pressed apple cider, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse is proud to be 100% employee-owned and each one of the employee owners is proud to carry on the high standards of quality and innovation, living up to the slogan…Families Making Food for Families. For more information, visit www.LitehouseFoods.com, Facebook, Instagram, Pinterest and Twitter.

About NatureSweet®

NatureSweet Ltd. is the leading grower of premium, branded, best-tasting fresh tomatoes in North America. Always vine-ripened and hand-picked at the peak of freshness, only NatureSweet® tomatoes guarantee great taste all year round. NatureSweet tomatoes are carefully grown, harvested and packaged by more than 8,000 full-time associates, and are sold at major grocers, mass retailers, club stores and food service operators in the United States, Canada and Mexico. Known for award-winning quality and innovative packaging, NatureSweet is also committed to having a positive social, environmental and economic impact on the communities in which they operate. NatureSweet Cherubs®, SunBursts®, Glorys™, Cherriots™, Constellation™, Eclipses™ and Jubilees® are trademarks of NatureSweet Ltd. For more information about NatureSweet tomatoes, visit www.naturesweet.com.

About Fresh Express

Fresh Express is the brand leader in Value Added Salads and is dedicated to providing consumers with healthy, convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® Bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make them available to grocery stores nationwide. Today, Fresh Express fresh salads come in more than 150 different varieties offering exciting new flavors and convenient new ways to meet the daily dietary requirements for both conventional and organic fresh produce. More than 25 million consumers each week enjoy healthy, convenient ready-to-eat Fresh Express salads, spinach, vegetables and juicing greens. For more information, visit www.FreshExpress.com.

1 Excluding Southern California where the promotion is any two Fresh Express Blends, Litehouse Dressings, NatureSweet 10.5oz Cherubs Tomatoes for $6

2 Litehouse Commissioned IPSOS Study

3 The Nielsen Company:  52 weeks through 4-1-17

Source: Litehouse, NatureSweet & Fresh Express