Retail Trade – Potatoes USA More Ways To Win Campaign

In March 2017, Potatoes USA launched the “More Ways to Win” retail advertising campaign. The goal of the campaign is to excite retailers about the significant opportunity that exists within the potato category to help drive sales and increase their bottom lines.  The More Ways to Win campaign, targeting retailers, produce decision makers, and key influencers in the retail industry, delivers key education to improve the grocery-buying process.

With a goal of inspiring and educating retailers, Potatoes USA developed free self-guided video training modules as an online education tool for retailers and their teams. This valuable resource covers areas such as type and variety education, nutrition, how to store and handle potatoes and even see how they are grown. Upon completion of the training modules, users will receive a downloadable certificate from Potatoes USA to celebrate the completion of their training.

You can expect to find the More Way to Win campaign featured in retail-specific print publications, digital banner placements, and eBlasts.  

To learn more click here,  US Fresh Potato Training Program.  Registration is free!

Source: Potatoes USA