Philly Cream Cheese Rolls Out Spanish-Language Campaign
February 15, 2017 | 1 min to read
Philadelphia Cream Cheese is running a Spanish-language campaign with the same theme but different creative from its English-language “It Must Be Philly” campaign.
The “Tiene Que Ser Philadelphia” campaign, targeted to Spanish-speaking U.S. Latinos, includes a 30-second ad to run during most of 2017 on Spanish-language television networks including Telemundo, Univision and Unimas. It also includes Spanish-language video running online.
The lead creative agency is Lapiz.
Building on the Hispanic market’s affinity for Philly Cream Cheese, the TV creative shows a little boy who’s clearly not thrilled about spending his morning visiting his “tia” (aunt) with his family — until he spots the Philadelphia Cream Cheese amid an array of breakfast foods laid out on his aunt’s table
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