Kroger & The Produce Mom Publish Holiday-Themed eBook

INDIANAPOLIS, Indiana — In partnership with Kroger, The Produce Mom has released a new eBook titled, “A Fruit and Veggie Tray for [Almost] Every Holiday.” The eBook includes 26 holiday-themed fruit and vegetable trays. The eBook is available as a free download on The Produce Mom website.
 
The recipes and step-by-step directions included in the eBook demonstrate how consumers can easily assemble their own party trays using items found in the Kroger produce department. It provides tray ideas for 15 holidays, produce availability and nutrition facts, produce selection tips, and party tray assembly tips. Readers will also find information about Kroger’s history and their impact in the retail landscape.
 
“We are thrilled to help bring this eBook to consumers. At Kroger, we take pride in providing a convenient and enjoyable shopping experience. We also take great pride in being a part of our shoppers’ holidays. ‘A Fruit and Veggie Tray for [Almost] Every Holiday’ is a fun way we are helping shoppers celebrate with fresh produce and create ever-lasting memories with loved ones,” states Eric Halvorson, Public Affairs for Kroger Central Division.
 
“Some of the most popular posts on The Produce Mom website are fruit and veggie party trays. Families love to celebrate important events with festive food. This eBook provides readers with new and creative ways to integrate more produce into their celebrations—something many families struggle to do during holidays. This resource not only encourages more produce consumption during the holidays, it makes produce the highlight of holiday parties,” explains Lori Taylor, President of The Produce Mom.
 
“A Fruit and Veggie Tray for [Almost] Every Holiday” is a part of The Produce Mom’s holiday content for Kroger. Holiday content also includes holiday videos which can be viewed on The Produce Mom’s social media channels. Kroger Central Division became a Produce Mom Partner in July 2016 and the partnership also includes in-store signage, digital marketing campaigns, internal communications, community relations, and more.
 
To download a free copy of the eBook, visit http://www.theproducemom.com/a-fruit-veggie-tray-for-almost-every-holiday/

About The Kroger Co.
The Kroger Co. has been serving local communities for 133 years. The Kroger Central Division has 136 food stores, 115 pharmacies, and 96 fuel centers operating under three banners; Kroger, Owen’s, and Pay Less, with locations primarily in Indiana and Illinois, in addition to three stores in Missouri, one in Michigan, and one in Ohio. Kroger Central Division is dedicated to supporting every local community it serves, contributing more than $15.1 million in 2015 to local organizations, primarily focusing on hunger relief, K-12 education, health causes, and diversity. The Kroger Co. was once named the most generous company in America in a Chronicle of Philanthropy listing detailed in Forbes Magazine. At Kroger we value: honesty, respect, inclusion, diversity, safety, and integrity.
 
About The Produce Mom®
The Produce Mom is an advocacy brand for the fresh produce industry: inspiring families to eat more fruits and vegetables, introducing consumers to produce brands, rallying the produce industry to converse with the consumer, and promoting policy to protect and increase the availability of fresh produce at American schools.

Source: The Produce Mom®