Juicero Launches Juice Bars In Whole Foods Stores In SoCal

Juicero, maker of a countertop cold-press juicer, has launched self-serve juice bars at 11 Whole Foods Market stores in Southern California.

Juicero said the partnership marks its most significant grocery store collaboration and the first self-serve, cold-pressed juicing bar for Whole Foods (Nasdaq: WFM) in Southern California.

Customers will be able to buy fresh, 100-percent organic juice at $5 per glass. The juices are made with Juicero produce packs, featuring triple-washed, chopped, organic fruits and vegetables harvested within days of arriving at the store.

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