Kingdom Fresh Farms Launches New Social Media Campaign To Promote The Quality Attributes Of Their Product Line

On February 10th, Kingdom Fresh Farms launched a brand new marketing campaign. This will focus on all the benefits and quality attributes of their line of products: Round, Roma, Grape Tomatoes and the new addition: Organic Grape Tomato.

“Since we started promoting our brand, we focused on our business practices, from production to food safety and social responsibility” said Alberto Gonzalez, Kingdom Fresh Farms CEO. “This time, we are going for something different and fun by giving each tomato a personality that describes their wholesome attributes”.

The campaign will launch gradually over the next 14 weeks, with video spots, social media content, trade media appearances and trade show presence. Each tomato will have their own character describing their specific and unique characteristics: health, texture, sturdiness sustainability and more.

“We are thrilled to have this new campaign! These little guys truly represent our tomatoes. This opens up the conversation with customers beyond the specs and pricing that is common ground in this business” said Guillermo Martinez, General Manager of Kingdom Fresh Farms.

About Kingdom Fresh Farms

Kingdom Fresh Farms, is a grower focused on creating connections specializing in a year-round, full assortment of tomatoes grown in multiple regions of Mexico, with headquarters in the centrally located and industrialized region of Torreon, Mexico. www.kingdomfresh.com

For more information please contact: Guillermo Martinez, Tel: (956) 668-8988, Email: gmartinez@kingdomfresh.com

Source: Kingdom Fresh Farms