Rotisserie chickens look amazing.

When you stroll through the supermarket, looking for a dinner that won’t take too much effort and won’t involve a lot of junk food, you’ll see raw chicken breasts and chicken thighs and whole chickens. They are pale and cold, and turning them into roasted chicken or chicken piccata will take time.

But then there are the rotisserie chickens. They are golden and warm and herb-scented and ready to eat. You could grab one off the shelf this very moment. And even though the deli has done all the work, it doesn’t seem more expensive. It seems like an unbelievable bargain. 

Is it any wonder that Americans will buy one billion rotisserie chickens this year, most of those from supermarkets or discount stores with grocery operations?

To read the rest of the story, please go to: Priceonomics