The Retale Millennial Grocery Report
June 17, 2016 | 1 min to read
With more than $200 billion in annual buying power1, millennials are the retail industry’s most sought after audience. And as more millennials escape their parents’ homes, they have quickly become one of the most important grocery shopping demographics today.
To help get a better sense of this massive segment and how they buy, we here at Retale decided to launch our first annual “Retale Millennial Grocery Report” – a commissioned study examining grocery shopping preferences among millennial (18-34 years old) consumers. As part of that, we also analyzed key differences between younger millennials (18-25) and older millennials (26-34.). In total, 1,000 millennials across the U.S. were polled for the study between May 2-6, 2016.
Our findings are as follows.
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