Central American Produce/CAPCO Farms Joins Eat Brighter! Campaign With Fresh Mangos

Central American Produce is now shipping CAPCO Farms mangos from Mexico with the eat brighter!™ label. These mangos display eye-catching stickers with popular Sesame Street characters, a great way to draw mangos to the attention of the youngest consumers.

Company president Michael Warren says “Helping young people is one of the core values of our company, so we want to inspire kids to eat more fresh fruits and vegetables. If children learn to eat healthier, they are more likely to continue that behavior into adulthood. And in my personal experience, most children who try mangos just love them.”

The eat brighter! movement is a unique and powerful collaboration between Sesame Workshop and Produce Marketing Association (PMA) that encourages kids ages 2–5 to eat more fruits and veggies. The collaboration, commissioned by the Partnership for a Healthier America, works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker commitments to help end the childhood obesity epidemic.

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Source: Central American Produce