MountainKing Summer Merchandising Program, American Roaster Grilling Sale, Returns For 2016

HOUSTON, TX  – MountainKing Potatoes’ popular summer merchandising program, featuring the experience of summer grilling with its Steakhouse Roasters, is back for 2016.  

MountainKing’s American Roaster Grilling Sale, available through Labor Day, includes high-graphic header cards and exclusive recipes from Houston’s finest chefs.  Retailers also will receive sales starter kits and allowances for display sleeve merchandising to promote backyard grilling experiences with MountainKing’s Steakhouse Roasters, a fresh alternative to saturated, fat-ridden frozen French Fries.

“Our American Roaster Grilling promotion is by far one of our most popular,” says John Pope, MountainKing’s vice president sales & marketing.  “It’s all about making MountainKing part of the backyard outdoor cookout.”

The Steakhouse Roasters are packaged in 1.5-pound bags with a suggested retail price of $1.99.  Each package includes at least two varieties of the slender, tubular-shaped potato.

The specialty Steakhouse Roasters continue to be popular with consumers looking to re-create a dish popular in high-end steakhouses.  The flavor-filled variety offers an ease of preparation with no peeling that cooks up right on the grill when foil bundled, ready to eat in minutes precisely once a steak, chop, chicken or burger has been grilled to perfection.   

In addition to driving incremental potato sales, MountainKing Steakhouse Roasters generate more than $50,000 in incremental sales per load, according to Pope.

Retailers also can submit photos of their American Roaster Grilling Sale merchandising display for the chance to win a personalized grilling kit.  Plus, all entries will receive an official “King of the Grill” t-shirt.  Entries must be submitted to atrettin@mtnking.com by August 31, 2016.

MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties.  Currently, about one million U.S. households enjoy MountainKing products every week.

For more information, go to www.MountainKing.com.  Also, follow MountainKing Potatoes at www.Facebook.com/MountainKing-Potatoes and on Twitter @MKPotatoes.

Source: MountainKing Potatoes