Hass Avocado Board Report Highlights Retail Trends For The Year

MISSION VIEJO, CA – The Hass Avocado Board (HAB) recently published a Top 10 Retail Trends report that offers keen insight into the challenges and changes facing retail. The report also provides suggested actions for shippers/handlers and/or retailers to help build the Hass avocado category.

“The industry is still witnessing dynamic changes in the retail landscape with traditional grocery retailers losing market share as limited assortment stores, fresh format stores and dollar stores gain market share,” explains Emiliano Escobedo, executive director of the Hass Avocado Board. “Online grocery shopping continues to shift consumers’ shopping preferences, and retailers are adopting new technologies to remain competitive. This is an exciting time for the produce industry and this report is complete with industry information that may impact grocery retailers and Hass avocado sales.”

The report touches on such topics as:

* One in every five meals is eaten in the car

* Fresh format stores have aggressive expansion plans to reflect the interest in healthy diets and sustainable food practices

* Limited assortment and dollar stores are increasing store openings as consumers seek value in challenging economic times

* The marketplace is oversaturated with choice

* Food retailers are becoming healthcare destinations

* Millennials tend to shop a wide range of channels and purchase at places known for instant consumption rather than planning ahead

This changing retail landscape is persuading traditional retailers to adopt some of the strategies of the competing store formats including focusing on fresh and healthy options and offering value and discounts on items. Retailers can remain competitive with customization, which will engage the consumer and build loyalty.

Millennials have the highest consumption of fruits and vegetables (2.7 servings per day), and are seeking ready-prepared food due to their busy lifestyle. Promotions using social media that interact with this consumer group will be the most successful. Additionally, retailers can help busy families solve their meal solutions by offering easy recipe ideas and freshly prepared meals. Read the full report for in-depth information on the topics and solutions that may influence retail and sales decisions.

The Hass Avocado Board’s recently published report Top 10 Trends: Changes and Challenges to Build Hass Avocado Retail Sales offers valuable insight into the issues facing retail today.

To read about the Top 10 Retail Trends highlighted in this report and the factors that may impact Hass avocado sales, visit hassavocadoboard.com/retail. Sign up here for the Hass Avocado Board’s Hass Insights Newsletters to receive updates on current retail avocado trends delivered straight to your inbox.

About The Hass Avocado Board

The Hass Avocado Board (HAB) was established in 2002 to promote the consumption of Hass avocados in the United States. A 12-member board representing domestic producers and importers of Hass avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Hass avocados are grown in California and imported into the U.S. from Mexico, Chile, Peru, Dominican Republic and New Zealand.

Source: The Hass Avocado Board