The Produce Mom & NatureFresh Farms To Showcase Greenhouse Education Center At Indianapolis Motor Speedway
February 12, 2016 | 2 min to read
INDIANAPOLIS, Indiana — The Produce Mom and NatureFresh Farms will bring the Greenhouse Education Center to the Indianapolis Motor Speedway (IMS) on May 25, 2016 for the second annual Indianapolis Public Schools’ Mega Field Day event. The event will take place on the IMS track, the Wednesday preceding the 100th Running of the Indianapolis 500.
Over 20,000 Indianapolis Public Schools students will be in attendance. Additionally, the entire qualifying field of Indy 500 Drivers will be in attendance and expected to tour students through the NatureFresh Farms mobile greenhouse.
“NatureFresh Farms invested in the Greenhouse Education Center and continues partnership with The Produce Mom for opportunities like this,” explains Chris Veillon, Director of Marketing NatureFresh Farms. “To reach over 20,000 children, educators and professional athletes at an internationally-acclaimed venue is a very exciting opportunity. We will have NatureFresh tomato samples for every attendee.”
The Produce Mom has been an active partner of Indianapolis Public Schools (IPS) since 2011 & launched fresh produce educational program, Find Your Favorite® with the district. Lori Taylor of The Produce Mom currently serves on the Indianapolis Public Schools Wellness Committee.
“NatureFresh Farms’ Greenhouse Education Center is a world-class agriculture attraction, one of the best grassroots marketing efforts in the industry,” explains Taylor. “Mega Field Day in Indianapolis is a special collaboration opportunity, bringing together the Department of Education and produce industry partners of The Produce Mom Family.”
About NatureFresh Farms™
NatureFresh Farms has grown to become one of the largest independent greenhouse vegetable growers in Canada, as well as one of the largest greenhouse pepper growers in North America. Family owned NatureFresh Farms ships NonGMO greenhouse grown produce year-round to key retailers throughout North America.
About The Produce Mom®
The Produce Mom is a passionate advocacy brand for the fresh produce industry: inspiring families to eat more fruits and vegetables, encouraging schools to offer and promote more fresh produce, introducing consumers to produce brands, and rallying the produce industry to converse with the consumer.
The Produce Mom educates consumers on how to select, store & serve fresh produce through various platforms, including an online recipe directory, blog posts, Produce Mom Picks® initiative in grocery stores, social media, partnerships with fruit and vegetable suppliers, and television appearances. The Produce Mom has been featured on ABC, CBS, FOX & NBC news affiliates, as well as The Huffington Post, Oprah.com, and Thrillist.
The Produce Mom’s educational program, Find Your Favorite®, has been supported by the USDA Team Nutrition program & State Department of Education. Through Find Your Favorite, The Produce Mom is glamorizing fresh produce as well as providing educators and food service directors with resources to promote the consumption of fruits & vegetables at school. To learn more please visit TheProduceMom.com
Source: The Produce Mom®