Mainstream Organic Food Hurts Specialty Grocers; Fairway Hardest Hit

Two years after going public as a fund managers' favorite, New York City-area specialty grocer Fairway Group Holdings Corp (FWM.O) now sees its shares selling for less than a pack of organic gum.

At around 70 cents per share, the company is down 94 percent from its April 2013 initial public offering price and is in danger of being delisted from the Nasdaq for trading below $1 for 30 consecutive days.

Yet Fairway, even with its deep wounds, is just the extreme illustration of a trend that is hurting competitors such as Whole Foods Market Inc (WFM.O), Sprouts Farmer's Market Inc (SFM.O) and Natural Grocers By Vitamin Cottage Inc (NGVC.N) as well.

To read the rest of the story, please go to: Reuters