Six Marks Of A Great Hispanic Dairy Co-Packer
November 19, 2015 | 3 min to read
ROSEMONT, IL – The opportunity for Hispanic dairy products in the US can be very attractive. These products not only appeal to Hispanic consumers but also to mainstream consumers who are positively influenced by the Latin style and tastes and are adopting Latino purchasing habits, beliefs and attitudes.
At 54 million strong and growing, with $1.5 trillion in buying power (according to a report from Nielsen and the Association of Hispanic Advertising Agencies), the power and influence of the Hispanic population in America is undeniable.
It is not easy to build and produce Hispanic dairy brand products, as it requires capital investment, Hispanic dairy specialization and manufacturing prowess. This is why partnering with a great Hispanic dairy co-?packer to enter the Hispanic dairy market is much more feasible than trying to go at it alone starting from scratch.
For a co-?packing relationship to work, it is important to recognize the signs of a competent partner who will invest in your success and help you grow your business.
We call these signs the “Six Marks of a Great Hispanic Dairy Products Co-Packer”:
1. SAFETY
Your co-packer should be a safe and trusted supplier who has been certified as a safe food manufacturer. The gold standard for food safety certifications is the SQF Level I, II or III certifications which are a recognized part of the Global Food Safety Initiative (GSFI)
2. STATE OF-THE-ART MANUFACTURING
A Hispanic dairy product co-?packer that combines state of-? the-?art manufacturing with artisanship will be able to produce authentic Hispanic cheeses and creams and be able to keep up with your growing orders.
3. EXTENSIVE PRODUCT PORTFOLIO AND CUSTOMIZATION
Look for a co-?packer that has actually developed products and has gone through the arduous task of creating a brand of their own. Minimize your product and category risks with an expert in developing a wide portfolio of deli and dairy products of Hispanic origin and at the price that meets your customer needs. This type of partner can provide valuable insight through experience and data for better decision making. A co-?packer that has its own brand will have gained the expertise
needed to be able to advise you on how to win in the Hispanic dairy market.
4. LOCATION, LOCATION, LOCATION!
The co-?packer’s proximity to milk is important, as milk comprises a very high percent of their product costs. Proximity can reduce costs such as transportation and provide rapid, fresh supply. Therefore, a close proximity to the milk supply, can result in better prices they will be able to offer you. Also you need to make sure that they can service your distribution centers fast and at low costs.
5. INNOVATION
In the Hispanic dairy product business, innovation means providing new-?to-?the-? world products, unique forms and different ways to package them that will give your brand an edge in the market. An experienced co-?packer will be able to produce new products and packaging based on what you need to win in the market.
6. TRUSTED AND WELL REPUTED
It goes without saying that you should always choose a co-?packer with a good reputation. In the Hispanic dairy products business, there is also an objective third-?party that can rate the co-?packer’s excellence-?-?the national cheese competitions. If you choose a co-?packer whose products have been successful there, you can expect their products to give you an edge in the marketplace.
Choosing your co-?packer is important to both your business and your customers.
Look for a co-?packer with all six marks above, but also one that is easy to work with, provides excellent customer service, and has a vested interest in your success. The right co-?packer must be a partner in your vision so that by working together, you can build the most successful Hispanic dairy product brand on the market!
To get the full “Six Marks of a Great Hispanic Dairy Products Co-?Packer” white paper go to: https://nuestroqueso.leadpages.co/6marks/
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About Nuestro Queso
Nuestro Queso, which means “Our Cheese”, is a young, award-winning, Illinois-based company founded in 2009. They manufacture the highest quality and freshest Mexican, Caribbean and Central American style cheeses, creams and drinkable yogurts, all crafted with care and a personal sense of ownership. The company also co-packs and develops private label brands for well-known retailers and brands. Nuestro Queso branded products are available in retailers in Chicago, the Midwest, NY/NJ area and the South. Visit Nuestro Queso at http://www.nuestroqueso.com or like us at: http://www.facebook.com/NuestroQueso.
Source: Nuestro Queso