Instacart Adds Coupons Through Its New ‘Deals’ Platform

Grocery delivery services are convenient, but they’re not always affordable. In addition to slight mark-ups on the cost of the products themselves, services typically require delivery fees and/or membership fees.  Instacart is rolling out a new option that could help reduce the expense of using its service for price-conscious consumers: Instacart Deals. Essentially an online digital couponing platform, when customers add the discounted items to their basket, the virtual coupons are immediately applied.

The idea is similar to digital coupons, which already exist, except that instead of being applied to a customer’s account – like via their store loyalty card, for example – they’re applied immediately to the groceries the customer is ordering from their computer or phone.

The company developed Instacart Deals in conjunction with several consumer packaged goods (CPG) companies, and will expand it in time. At launch, there are hundreds of available discounts from big name brands, including General Mills, Unilever, Coca Cola, Pepsico, Campbell’s, SC Johnson, Applegate.

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