Why You Shouldn’t Expect Online Grocery Shopping To Catch On In Canada Any Time Soon

At the dawn of the Internet back in the mid-1990s, market ebullience over how the new technology might change consumer behaviour seemed to trump common-sense ideas about how the grocery supply chain works.

So it wasn’t a surprise that most early online grocers such as Webvan bit the dust within a few years of operating, saddled by high costs.

And while their failure didn’t utterly kill the dream of getting milk and apples delivered to your home, in Canada it’s still not very likely that will happen any time soon, despite the cautious strides of our bigger grocers into online fresh food retail.

To read the rest of the story, please go to: Financial Post