Millennials’ Top 10 Go-To Food Brands

Our monthly survey of Millennials and teens recently found that 84% of 18-32-year-olds grocery shop, and 56% of those who shop say they do most or all of the grocery shopping for their household. Four in ten tell us they are grocery shopping about once a week, and over 20% are going more than once a week. We also know that though the majority of 13-17-year-olds do not do the grocery shopping themselves, 31% of teens say they have say in at least half of the groceries that are purchased in their household, and 60% say they have some say—so their favorite brands matter too. So with all of this grocery store influence in the hands of 13-32-year-olds, what brands are they putting in their carts? We asked them.

This was an open-end response question to allow us to capture the full range of food brands they like. As with any qualitative question, it’s important to keep in mind that the responses will include those that are top of mind, those that are used most often, and those that are actually viewed in a positive light. But we certainly learned some interesting things about their food shopping preferences when we looked at their answers.

Here are the top ten responses to the question, “What are some of your favorite, or go-to, brands when grocery shopping?”

To read the rest of the story, please go to: MediaPost