Produce Suppliers & Retailers Celebrate 10th Anniversary Of Pink Ribbon Produce
September 24, 2015 | 5 min to read
ROSEVILLE, Calif. — Pink Ribbon Produce, a cause-marketing in-store promotion designed to unite the produce industry in the fight against breast cancer, today announced that it is returning this October for its 10th year. The program and its three produce partners – Harris Teeter, Meijer and Price Chopper – have collectively raised over $553,000 for breast cancer awareness and prevention over the past nine years.
While the campaign will officially run throughout the month of October to coincide with Breast Cancer Awareness Month, promotional efforts will begin in late September. Each of the above-mentioned companies has formed partnerships with influential health and/or food bloggers, whose posts and social media presence will help build and sustain high consumer awareness prior to and throughout the campaign. Then, beginning October 1, participating produce suppliers and retailers will display educational signs, distribute pamphlets and utilize point-of-sale wobblers in their stores. This in-store marketing will keep Pink Ribbon Produce top-of-mind and encourage consumers to make purchasing decisions that will benefit both themselves and the National Breast Cancer Foundation (NBCF).
“We are very proud to be celebrating the 10th anniversary of Pink Ribbon Produce and its role in the fight against breast cancer,” said Debbie Augustine, founder/executive creative director of AugustineIdeas. “By uniting produce partners and educating consumers about the importance of healthy eating and lifestyle choices, this promotion has touched thousands of lives and raised over half a million dollars for breast cancer awareness and prevention in the past nine years.”
The American Cancer Society recommends eating 2 1Ž2 cups of fruits and vegetables every day to lower the risk of cancer. This statistic led Pink Ribbon Produce to develop three vibrant “What’s on Your Plate?” guides. Through helpful tips and tasty recipes featuring the products from participating produce suppliers, these resources encourage shoppers to fill half of their plates with fruits and vegetables. The goal is that these guides – combined with the blogger campaign, informative website and in-store marketing – will inspire consumers to actively lower their risk of breast cancer by balancing their meals. Consumers can download any of the “What’s on Your Plate?” guides for free by visiting www.pinkribbonproduce.org.
Through various fundraising activities, including Pink Ribbon Produce, NBCF provides funding for research, educational programs and mammograms to women across the country. By uniting produce suppliers and retailers with NBCF, Pink Ribbon Produce creates a convenient way for shoppers to support breast cancer research and prevention. Additionally, all of the in-store marketing includes links back to the promotion’s website, which includes a quick “Donate Today” feature that directs visitors to NBCF’s secure donation portal.
During the month of October, Pink Ribbon Produce will bring 583 Harris Teeter, Meijer and Price Chopper stores together. Produce partners supporting this year’s Pink Ribbon Produce campaign include:
|
Meijer Produce Supplier and Product |
Harris Teeter Produce Supplier and Product |
Price Chopper Produce Supplier and Product |
|
Avocados from Mexico Bolthouse Farms: juice DNE World Fruit: citrus DOLE Salads: packaged salads Highline Mushrooms: organic mushrooms Litehouse: OPA Greek yogurt dressing/dips Pero Family Farms: mini sweet peppers and green beans SUNSET Produce: Campari tomatoes Southern Specialties: green beans and asparagus Wonderful Citrus: Valencia oranges |
Eat Smart: fresh-cut vegetables Avocados from Mexico Country Fresh: fresh cut fruits and veggies Earthbound Farm: organic packaged salads Evolution Fresh: juices Fresh Express Salads: packaged salads Nature’s Way: potatoes Naturally Fresh: dressing Sunlight International: grapes Wholly Guacamole |
Eat Smart: fresh-cut vegetables Bushwick Potato Commission: potatoes DOLE Salads: packaged salads Fowler Packing: grapes Santa Sweets: grape tomatoes |
For more information about Pink Ribbon Produce, its partners and ways to donate, please visit pinkribbonproduce.org, follow Pink Ribbon Produce on Twitter at @PinkRibbn or become a fan at Facebook.com/PinkRibbonProduce.
About Harris Teeter
Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). The regional grocery chain employs approximately 28,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.
About Meijer
Meijer is a family-owned and privately-held company committed to meeting the needs of families in the communities of each of its 222 stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Please follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at http://www.facebook.com/Meijer.
About Price Chopper Supermarkets
Based in Schenectady, NY, the Golub Corporation owns and operates 135 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com.
About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator’s highest 4-star rating for eleven years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, and breast cancer research programs. For more information, please visit www.nbcf.org.
About AugustineIdeas
AugustineIdeas is an integrated media communications agency with 19 years of experience providing branding, digital strategy, creative services, web development, social media marketing, public relations, graphic design, shopper marketing and retail activation to clients in a diverse range of industries. The firm is one of the largest and most competitive in Northern California with over 50 employees and offices located in Roseville, Calif. and Dallas, Texas. For more information, visit AugustineIdeas.com or follow us on Twitter at @AugustineIdeas.
Source: AugustineIdeas