IDDBA's Latest Original Research: Specialty Cheese Total Store Connectivity

Madison, WI — The International Dairy-Deli-Bakery Association (IDDBA)™ announced the release of its latest original research, Total Store Connectivity: Revealing New Pathways to Win – Specialty Cheese, which examines the correlation between specialty cheese and other store items and suggests ways food retailers can increase sales by marketing specialty cheeses with specific store categories. Developed in conjunction with Nielsen Perishables Group, the research is available free exclusively to IDDBA members.

Among the findings of the research are:

• Specialty cheese has become a key player within the deli space, representing roughly 12% of total deli sales and ranking as one of the top 10 fastest growing categories within deli.
• Consumers who purchase specialty cheese have nearly double the basket size of the average shopper.
• Specialty cheese strongly connects to 83 store categories, which represent around 25% of total store sales and spans across 50% of store departments.
• Specialty cheese connects well with categories like:

o   Fresh, home cooking occasions (produce spices, beef steak, and salmon)

o   Entertaining occasions (bakery breads, deli dips, and snacks)

o   Indulgent bakery occasions (cakes, cookies, and sweet goods)

Total Store Connectivity: Revealing New Pathways to Win – Specialty Cheese is the latest member research report developed by IDDBA. Other recent research includes: The High Stakes of Food Safety in Dairy, Deli, Bakery, & Prepared Foods; and Engaging the Evolving Shopper: Serving the New American Appetite. Upcoming research includes: Digital Merchandising for Deli and Bakery; Building Better Snacks; and Culinary Concierge: Engaging Millennials Through Meals.  

IDDBA members have access to all association research at www.iddba.org.

“IDDBA is committed to providing members with the industry’s most cutting-edge and unique research to help them run their stores and businesses more successfully,” said Alan Hiebert, IDDBA senior education coordinator. “It’s one of the many values of joining the leading association representing the dairy, deli, bakery, cheese, and foodservice industries.”

To learn more about IDDBA research and membership benefits, visit www.iddba.org or call 608-310-5000.

About IDDBA:  IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit our website, www.iddba.org.

Source: The International Dairy-Deli-Bakery Association (IDDBA)™