Earthbound Farm Adds New Kale Caesar To Line Of PowerMeal Bowls

SAN JUAN BAUTISTA, California – Earthbound Farm, the nation’s leading grower of organic produce, launches the certified organic Kale Caesar PowerMeal Bowl just in time for summer picnicking and road tripping. This ready-to-eat salad is the fourth and newest flavor in the popular line of single-serve bowls, and is available in 5.5 oz clamshell. Together with the three original flavors – Asian Noodle, Southwest and Spinach Quinoa — the full line of PowerMeal Bowls were redesigned to better communicate ingredients and flavors.

Available now, all four organic salad bowls — Kale Caesar, Asian Noodle, Southwest and Spinach Quinoa are perfect ready-to-eat salads, for lunch on-the-go or as dinner for one. The new Kale Caesar expands the line with a contemporary twist on the traditional Caesar Salad. Tender leaf nutrient-dense baby kale pairs with premium flavorful toppings and a slightly spicy dressing for a best-in-class bowl. These salad bowls are poised to deliver incremental sales in any salad set. Not only do bowl consumers stock up, they also purchase nearly twice as many packaged greens each month as non-bowl consumers (source: Seurat Group/Earthbound Farm national survey, 2013).

In addition, new salad dressings are included in the Asian Noodle and Spinach Quinoa salads. Spinach Quinoa now comes with a tasty organic red balsamic vinaigrette, and Asian Noodle includes an organic tangy tahini soy vinaigrette.

Complete with organic plant-based proteins, the Earthbound Farm PowerMeal Bowls are unlike any other available ready-to-eat salad bowls. Each bowl’s baby greens offer more nutrition than the more widely available iceberg and romaine-based bowl kits. And with 73% of consumers that try the PowerMeal Bowls indicating the intention to repurchase (source: Earthbound Farm Survey on repeat purchase, Sept 2014), the PowerMeal Bowls are clearly delivering a convenient and satisfying solution for organic consumers.

A typical consumer comment, from the company’s Facebook page: “So in love with the PowerMeal bowls…So far the Southwest and Asian Noodle are the best. Just noticed there's a Kale Caesar. Hoping my store gets it so I can try that one, too. It's so convenient and I don't mind spending the $ for a healthy organic salad that I don’t have to put together every morning!”

Kale Caesar includes tender baby kale, crunchy red and green cabbage, and sweet shredded carrots packaged together with roasted sunflower seeds, tangy aged parmesan cheese, crunchy multi grain croutons and a spicy lite Caesar dressing.

Earthbound Farm’s PowerMeal Bowls (4.93 – 5.58 oz clamshells) are shipping now with suggested retail price (SRP) of $4.99.

Like all Earthbound Farm products, these items include produce grown in accordance with the company’s industry-leading food safety and organic integrity programs, and all items are certified organic.

About Earthbound Farm

Earthbound Farm, based in San Juan Bautista, Calif., is a leading organic food company bringing the benefits of fresh, flavorful and healthy organic foods to as many people as possible. From its signature Spring Mix to its fresh and frozen fruit and vegetables, herbs and snacks, Earthbound offers an array of tasty and nutritious food with the goal of making a healthy difference in the way America eats. Whether fresh, frozen, dried or packaged, for 30 years Earthbound has specialized in growing food from the soil organically, fostering the health and harmony of the ecosystem. Earthbound Farm is a WhiteWave Foods brand.

Source: Earthbound Farm