Better Tasting Strawberry Developed At Rutgers Makes Its Debut

The Rutgers New Jersey Agricultural Experiment Station has cracked the code to growing a better tasting strawberry in New Jersey.

For years, many New Jersey farmers have been growing strawberry plants bred for conditions in California. The plants produced fruit that could withstand being shipped across the country but were not well suited for cold Northeast winters. Another drawback was their taste.

“In developing something that will ship well, sometimes you have a little loss of flavor,'’ said Bill Hlubik, professor and agricultural agent for Rutgers Cooperative Extension.

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