Love Beets Grows Deeper US Roots, Adds New Investor & Leadership

PHILADELPHIA, PENN.— Love Beets USA, the brand of premium, all natural, ready-to-eat beet products, is rapidly taking root in the U.S. With a product line of marinated beets — including Sweetfire, Honey & Ginger, Mild Vinegar, White Wine & Balsamic and Organic Mild Vinegar — as well as plain vacuum-packed cooked beets and beet juice, Love Beets products can be found in more than 25 grocery chains nationwide, including Whole Foods Market and Costco.

As a result of the brand’s rapid growth, Love Beets USA has now added two to its team — Andrew Schwartz, who will serve as an equity investor and managing partner, and Joe McGuire, who will become the company’s general manager.

Love Beets USA former director Guy Shropshire, now director of the Spanish subsidiary of G’s Fresh, the British-based parent company of Love Beets, said, “I’ve known Andrew Schwartz and admired his business acumen for a long time. Love Beets has built an incredible foundation and Andrew and Joe have just the right expertise and attitude to move Love Beets to our next stage of success.”

Andrew Schwartz is founder and CEO of Boca Raton, Florida-based Rosemont Farms, a business he grew into a vertically integrated company serving the needs of America’s largest retailers in multiple fresh produce categories. Following the sale of the company to C.H. Robinson in 2009, Schwartz served in several domestic and international leadership roles with the company.

“It is enormously exciting to be associated with a product that so matches the aspirational ambitions of today’s consumer. Beets and beet juice are the perfect match with the healthy lifestyle Americans covet,” said Andrew Schwartz, equity investor and managing partner, Love Beets USA.

Joe McGuire was most recently general manager at C.H. Robinson; prior to that he held executive roles within both Ready Pac Foods, Inc. and Dole Fresh Vegetables, Inc.

“I’m excited and energized to work with Love Beets. The products are amazing —not only are we giving consumers a brand that offers convenience, flavor and nutrition, but these beets are something new and different, packed with incredible health benefits and taste,” said Joe McGuire, general manager, Love Beets USA. “The team has done a spectacular job building the brand and a new category — and there’s tremendous opportunity ahead. With the help of Andrew, we’ll grow and strengthen Love Beets as we help retailers better serve what customers are looking for — a perfect food choice for a healthy lifestyle.”

Love Beets USA is a true labor of love from husband-and-wife team Guy and Katherine Shropshire, who in 2001 purchased a small beet factory with the hopes of sharing a family favorite with others. The Shropshire family—owners of the U.K.-based fresh produce business G’s Fresh, Ltd.— created a product for beet lovers and newbies alike, Love Beets, and moved to the U.S. in 2010 to build the brand. Today, Love Beets specializes in premium, all natural, ready-to-eat beet products—including marinated baby beets, vacuum-packed cooked beets and beet juices—sold in major food stores across North America. To learn more about Love Beets USA and to spread the beet love, follow us on Facebook, Instagram, Pinterest, Twitter, and LinkedIn.

Source: Love Beets USA