America: Millennialized

What defines the character of a generation and how does each generation develop its unique identity? We’ve all heard one or more of the current generational monikers: The G.I. Generation, The Silent Generation, Baby Boomers, Generation X and, most recently, The Millennials. Are there substantive differences between each of America’s generations, or is this all a lot of hot air?

Background

Since 2004, Ypulse has studied members of the millennial generation – a generational appellation coined in the year 1992 by Neil Howe and Bill Strauss in their book “Generations”, defining those born between 1982 and 2004 as ‘Millennials’ for the simple reason that their earliest members would graduate from high school at the turn of the Millennium.

In studying this generation, we’ve witnessed firsthand how and why generations develop the way they do. Ypulse was founded in the year that the last batch of millennials were born, studying them from the year when their youngest members were still in diapers to a time when 7,500 millennials become parents each and every day in the year 2015.

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