Bacon Marmalade – Loblaw Innovation In A Jar
February 16, 2015 | 1 min to read
Of course there was bacon: When Loblaw Cos. Ltd. announced its premium “Black Label” line of President’s Choice products in 2011, it featured cherry Shiraz wine jelly, ginger-spiced chocolate sauce and, yes, bacon marmalade.
The private label’s entry into high-end goods was an opportunity for the grocery giant to lean on its innovative product development team. Since the heyday of the late Dave Nichol, the charming executive and pitchman who built the PC brand into consumable Canadiana, Loblaw has encouraged its in-house product developers to seek out new and adventurous flavours.
The team scours the world for new product ideas, from whirlwind artisanal bakery tours in New York to coffee-picking excursions on Brazilian mountainsides. With Black Label, the team was able to leverage this freedom to develop a whole new group of high-end foods – including their signature bacon spread.
To read the rest of the story, please go to: The Globe And Mail