J&J Family Of Farms Introduces New Retailer Marketing Program

Loxahatchee, FL –  J&J Family of Farms is implementing a new retailer marketing program that includes consumer-friendly packaging, point-of-sale materials, customized promotional campaigns and a new consumer-based web site.

“We recognize that developing a retail marketing program is not a one-size fits all strategy,” said Brian Rayfield VP of Business Development for J&J. “Therefore, we have customized our offering to capitalize on the retailer’s own marketing initiatives with online coupons and loyalty card programs as well as point-of-sales materials with high-graphic bins.” 

J&J is rolling out a new high-graphic Kraft box that features the new J&J Family of Farms logo and is 100% recyclable. The new box will be 20% more durable to prevent collapsing and is 10% larger than the standard box size. In addition, the company will also be introducing new colorful graphic bags for whole peppers in both a 6-count family pack and smaller 2 lb “grab and go” sizes.  

A new consumer-based web site will launch this spring that will provide nutritional information, recipes, storage tips and a meet the growers section. The web site URL will be featured on all bags and point-of-sale materials.

“We have recently been analyzing both national and retailer-specific sales data for the pepper category and this information has been useful in providing our retail customers with key merchandising, pricing and promotional tips,” said Rayfield. “Our goal is to continue to add value in developing long-term retail partnerships.”

J&J Family of Farms will be showcasing their new marketing materials at booth #414 at the Southeast Produce Council’s Southern Exposure Expo in Orlando, Florida on February 28.

About J&J Family of Farms: 

Established in 1983, J&J Family of Farms specializes in growing cucumbers, bell peppers, squash, tomatoes and eggplant. J&J manages over 3,000 acres of production from their own farms and partners, and has operations in Florida, Georgia, Tennessee, North Carolina, Texas, Arizona, Mexico and the Dominican Republic. For more information visit, JJFamilyofFarms.com.

Source: J&J Family of Farms