House Foods Tofu Teams Up With Doraemon Japan's Beloved Anime Character

Garden Grove, CA – House Foods, tofu specialists since 1983, has joined forces in its latest promotional campaign with Doraemon, Japan’s beloved anime character. The strategic alliance will allow House Foods to feature Doraemon, the gadget cat from the future, on packaging of its tofu product line.

House Foods’ Doraemon campaign begins January 19, 2015 and will run until March 20, 2015.   Promotional components for consumers to look out for include:

• Outdoor advertisements in NYC, LA and SF areas from January 26 for four weeks.
• Sweepstakes promoted through the House Foods website and Facebook page from February 1, 2015 through March 15, 2015. Consumers will be given the opportunity to enter to win the grand prize: one of five kindles. Thirty first place winners will receive a Doraemon t-shirt.
• Doraemon mascot and Doraemon featured tofu at Chinese American Expo, Pomona CA (1/17-1/18) and Japan Week, NYC (2/18-2/20).

“House Foods’ is excited to begin a great partnership with Doraemon. The success of this new collaboration will help with continuing the development of heightened tofu awareness with a younger audience through fun characters, a family-friendly TV show and future House Foods’ promotions,” says Yoko DiFrancia, PR & Advertising Manager of House Foods.

Doraemon is a media franchise including a TV show, video game, musical, movie, etc. in addition to numerous licensed products. Recently, Doraemon’s popularity has grown from Japan to 40+ countries worldwide in Asia, Europe and Latin America. July 2014 marked Doraemon’s debut in the US on Disney XD TV. In this thrilling show, Doraemon, a cat-like robot, travels from the future to present day and appears in Noby’s top desk drawer; ultimately changing his life forever. Together they embark on adventures through time and space in which Doraemon protects Noby from failure by using gadgets found in his fourth-dimensional pocket.

Beginning late January, Doraemon will be prominently displayed on seven of House Foods Premium Tofu sku’s: soft tofu (14oz & 19oz), medium firm tofu (14 oz & 19oz), firm tofu (14oz & 19oz) and extra firm tofu (12 oz). ‘House Foods’ portfolio of products includes: Organic Tofu, Premium Tofu, Bulk Tofu and Tofu Shirataki noodle substitute. Made exclusively with 100% U.S. grown soybeans, all products are Non-GMO Project Verified and gluten-free certified.

The House Foods Premium Tofu line featuring Doraemon will be available at top retailers nationwide. For more information about House Foods and their products, visit www.house-foods.com.

About House Foods

Tofu specialists since 1983, House Foods Corporation is dedicated to providing the most affordable, highest quality and widest range of the freshest Tofu products.  In addition to Tofu products, the company produces No. 1 Shirataki brand, Tofu Shirataki. Most recently, House Foods Organic Firm Tofu was chosen by Prevention Magazine as one of Prevention’s 100 Cleanest Packaged Foods for 2014.  The company uses only non-genetically modified (non-GMO) soybeans grown in the USA.  All House Foods Tofu and Tofu Shirataki products are Non-GMO Project Verified, and certified gluten-free and Kosher.  House Foods’ commitment to protecting the environment is evident by its solar-powered California facility.  In 2012 El Burrito Mexican Food Products, Inc., a leading healthy vegetarian Mexican food brand, joined the House Foods Group.  For more information visit www.house-foods.com.    

Source: House Foods