French Gillardeau Oyster Farm To Laser-Engrave Shells To Fight Counterfeiters
October 16, 2014 | 1 min to read
A French oyster farm is to engrave its logo on its oysters’ shells in an attempt to smash a market in counterfeits. The world-famous Gillardeau family business is to use lasers to ensure that its shellfish cannot be faked.
Gillardeau, whose fleshy “spéciales” are prized by gastronomes around the globe, is to invest between 4.5 million and five million euros in lasers and a state-of-the-art building, its manager, Véronique Gillardeau announced on Friday.
The company, a family business founded over 100 years ago that boasts of producing the “Rolls Royce of French oysters”, first considered inserting a microchip into its produce but rejected the idea.
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