Ready Pac Promotes Tristan Simpson To Chief Communications Officer

Irwindale, Calif.  – Ready Pac Foods, Inc. is pleased to announce that Tristan Simpson has been named Chief Communications Officer. In her new role, Tristan will be responsible for leading all strategic initiatives within Corporate Communications, Creative, Marketing and Research and Development. She will continue to serve as Ready Pac’s company spokesperson, and will focus on the areas of the Company that champion the Ready Pac brand.

“Tristan has demonstrated unparalleled leadership during her time at Ready Pac,” said Tony Sarsam, Chief Executive Officer of Ready Pac. “With over 20 years of marketing and communications experience, combined with her breadth of knowledge of the fresh food industry, she will ensure that we are aligned and executing within all her areas of responsibility. Tristan is a relentless champion of the Ready Pac brand, and I am excited to see her grow in this role.”

In her most recent role as Vice President, Corporate Communications, Tristan drove Corporate Communications strategy both internally and externally. She played a key role on the Ready Pac senior leadership team, partnering with leaders to execute company-wide initiatives and continuing to ensure cohesiveness and alignment across the Company.

Since beginning her career at Ready Pac in 2011, Tristan has managed a variety of roles including Marketing Director, Segment Director, Sr. Director of Marketing & Corporate Communications, and most recently as Vice President of Corporate Communications. She has been an integral part of launching many new product lines for Ready Pac, as well as launching the re-designed company website and social media platform in March, 2012.

A tried-and-true veteran within the world of Consumer Packaged Goods (CPG), Tristan has 20 years of experience in CPG marketing, business development, communications, and public relations within the food industry. She has worked for a variety of high-profile brands and has extensive retail experience, including Smart & Final, Roll Corporation (Sunkist®), Nancy’s Specialty Foods, Frieda’s, Sun Pacific (Cuties® California Clementines), and Pandol Bros.

Tristan earned her BA in English from the University of California, Irvine (UCI), and later returned to UCI for a 2-year program to receive her Certificate in Marketing. She will continue to be based at Ready Pac’s Corporate Headquarters in Irwindale, California.

COMPANY BIO: California-based Ready Pac Foods, Inc. has been a premier producer of convenience fresh foods, including fresh-cut produce, for over 45 years. With processing facilities throughout the United States, Ready Pac manufactures a complete range of value-added products featuring fresh produce and protein. Offerings include fresh-cut salads, fruits, vegetables, snacking, and complete meals that are distributed in supermarkets and restaurant chains across North America. For more information, visit www.readypac.com.

Source: Ready Pac Foods, Inc.