Green Giant Fresh Rolls Out New Marketing Campaign Leading Into Fresh Summit
October 7, 2014 | 2 min to read
Salinas, CA – Green Giant™ Fresh announces launch of ‘On Trend’ campaign at the PMA Fresh Summit. The ‘On Trend’ messaging highlights Green Giant Fresh’s alignment with a number of consumer trends including convenience, snacking, cause marketing, national branding and health awareness.
As the most widely recognized vegetable brand, Green Giant Fresh offers complete solutions in all major vegetables categories. Green Giant Fresh will be featuring new items at PMA Fresh Summit booth 1238 and in the Fresh Summit New Products Showcase:
- Little Gem Lettuce Hearts
- Green Giant™ Fresh Hummus – available in eight flavors
- Full-line Herbs – .75oz clamshells
- Basil – 2oz pouch
- Trimmed & Peeled Baby Brussels Sprouts – 8oz
- Trimmed & Peeled Brussels Sprouts – 12oz and 2lb
- Asparagus Tips – 8oz
- Sweet Corn – Grab ‘n Go Pouch
- Brussels Sprouts Halves – 9oz
- Sweet Baby Carrots – 4/2.25oz Snack Pack
- Living Lettuce Trio
Jamie Strachan, CEO Green Giant Fresh said, "We listen to what our customers want, research trends and then choose the best new formats and offerings to bring to market. We are committed to delivering products that are On Trend and providing consumers with value through convenience, taste, quality and innovation. Our extensive 2014 product rollouts are a reflection of that commitment.”
About Green Giant™ Fresh
Green Giant Fresh is the fastest growing brand in produce with offerings in all top 20 main vegetable categories. Green Giant Fresh is the leading Category Expert in the main vegetable category as evidenced by its 2013 Category Captain award through Progressive Grocer. Green Giant Fresh is the only fresh produce brand featuring Box Tops for Education™ clips, the nation’s most important cause marketing program. Box Tops coupons can be found on over 175 Green Giant Fresh products. Green Giant Fresh is managed by Growers Marketing, LLC, a California-based company.
Related website: www.greengiantfresh.com
Source: Green Giant™ Fresh