#NationalAppleMonth Twitter Party To Celebrate The Original Fast Food

INDIANAPOLIS, Indiana  – As this year’s apple harvest reaches its peak, The Produce Mom is partnering with industry leaders to host a #NationalAppleMonth Twitter Party. The party, scheduled for 9 p.m. EDT, Tuesday, October 7, will bring together leading organizations in the apple industry.

During the party, each host organization will ask a question using the designated hashtag, #NationalAppleMonth. Participants will then have the opportunity to respond. Hosts will randomly choose winners to receive prizes from their brands. The hosts for #NationalAppleMonth are:

The Produce Mom @ProduceMom

U.S. Apple Association @US_Apples

Chelan Fresh @ChelanFresh

North Bay Produce @NorthBayProduce

Sage Fruit @SageFruit

Superfresh Growers @SuperfreshGrwrz

Viva Tierra Organic @VivaTierra

Kaci Komstadius, Social Media Director, Sage Fruit, is enthusiastic about the event. “It’s an exciting time in the Pacific NW – harvest is in full swing and we can’t think of a better way to celebrate! We’ve co-hosted several Twitter parties with the Produce Mom and they’ve always proven to be successful. We look forward to engaging with consumers and sharing information, recipes and pictures for National Apple Month.”

Another co-host of #NationalAppleMonth is U.S. Apple Association, which represents growers, shippers and processors of apples from coast to coast. They will serve as a great resource to provide information regarding proper apple storage and handling, health and nutrition, varieties and food pairing suggestions.

“Apples are the original fast food and more than deserve this moment in the spotlight! I invite everyone to join us as we share tips on how to get kids (and adults) to eat more apples with some original new recipes. We’ll also discuss the differences in various types of apples as well as the topic of organic vs. non-organic,” said Lori Taylor, The Produce Mom.

The Produce Mom’s Twitter parties have proved to be very popular. Twitter impressions for the past parties have ranged from 7.9 to 8.6 million people with a reach of 1.2 to 1.6 million people. Within a one-hour twitter party from The Produce Mom, there are nearly 3,500 posts to twitter using the party-specific hash tag.

About The Produce Mom®

Launched in January 2012, The Produce Mom is the official blog and consumer brand of Indianapolis Fruit Company, a supplier of fresh fruits and vegetables to retailers in more than 14 Midwestern states. The blog is authored by Lori Taylor, Marketing Manager, wife and mother. She combines her professional and personal experiences to share relevant industry knowledge with consumers.

The Produce Mom provides consumers with information on how to select, store and serve fruits and vegetables through resources such as the Find Your Favorite® elementary school education program, the Produce Mom Picks® initiative in grocery stores and restaurants, an online recipe directory, blog posts, social media and partnerships with fruit and vegetable suppliers.

As The Produce Mom, Lori has received national recognitions, including the top 40 Under Forty from Produce Business Magazine, Fruit & Veggies–More Matters Industry Champion by Produce for Better Health Foundation, Walt Disney Kids Concern, Well Dunn Recipient by the WNBA Indiana Fever, Woman of Influence by the National Center of Excellence in Women’s Health, Indiana’s Most Influential Dame at the Social Media Summit, a community partner for the Indianapolis Public Schools’ Foodservice Department and one of the most influential produce industry professionals in the “Packer 25” by leading trade journal, The Packer.

www.theproducemom.com

www.findyourfavorite.com

www.facebook.com/theproducemom

www.twitter.com/producemom

Source: The Produce Mom®