Pear Bureau Northwest Hires Regional Marketing Manager For Western US Territory

PORTLAND, Ore.  – Pear Bureau Northwest is pleased to announce that Dave Howald has joined the company as the Regional Marketing Manager responsible for the Western U.S. territory.

Howald brings a 31-year history of retail marketing, merchandising and sales experience to the Pear Bureau, having lent his expertise to produce organizations including RFT Freshsource, the California Strawberry Advisory Board, Chiquita, and the California Iceberg Lettuce Commission. For the past 22 years, he has served as retail marketing director for the California Avocado Commission, where he developed and implemented customized strategies for grocery accounts that included Albertson’s, King Soopers, Safeway, Winco, Raley’s, Kroger, and many more.

“I am thrilled to have this opportunity to join the Pear Bureau Northwest, and am eager to apply my expertise to contribute to an already dynamic team,” says Howald.  “I look forward to using the Pear Bureau’s robust proprietary and third-party data assets to increase my accounts’ knowledge of the pear category to improve marketing and merchandising techniques and grow sales.”

Kevin Moffitt, Pear Bureau Northwest President and CEO said, “Dave’s extensive produce industry experience will be of immediate value to Western U.S. retailers. He will be a tremendous asset to his accounts as they improve the success of their pear category. Dave will also add value to the Pear Bureau team and the pear industry in the Northwest as a whole.”

Howald studied public relations at California State University Long Beach, and he lives in El Dorado Hills, California with his wife Patti. He has served on the board of directors for the Fresh Produce and Floral Council and the Buy California Marketing Agreement, and has also served on advisory committees for organizations like the Produce for Better Health Foundation.  He was honored as a fellow in the United Fresh Produce Association’s Leadership program sponsored by DuPont in 2004. He volunteers his time with the El Dorado Hills CC&R Citizens Advisory Committee and continues to serve on the FPFC Northern California Committee.

About Pear Bureau Northwest

Pear Bureau Northwest is a non-profit marketing organization established in 1931 to promote the fresh USA Pears grown in Washington and Oregon, home to 84% of the US fresh pear crop.  The Bureau represents 1,600 growers and develops national and international markets for Northwest pear distribution.  For more information, visit www.usapears.org.

Source: Pear Bureau Northwest