Good Eggs Raises $21 Million From Index Ventures To Deliver The Farmer’s Market To Your Door

Organic food delivery startup Good Eggs wants to change the way people eat, making it easier for customers to buy organic foods produced by independent farmers and vendors nearby. With plans to bring its marketplace of locally sourced sustainable foods to more users, it’s raised $21 million in funding led by Index Ventures to expand to other cities.

Good Eggs is kind of like Instacart, but purely for locally sourced organic and sustainable meats, produce, and other goods. It offers up a marketplace to enable customers to buy from nearby farms and vendors, but then handles all the logistics associated with packaging up their orders and handling delivery.

For its customers, Good Eggs offers farmer’s market-quality goods without the hassle of actually going to the farmer’s market. It aggregates goods from a number of different vendors to offer up not just produce from local farms, but also meats, dairy, baked goods, and a wide selection of pre-packaged snacks and drinks. Customers select whichever items they want, and then Good Eggs does the work of collecting all those items from different vendors and then delivering them to the customer’s door free of charge.

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