When it comes to filling the fridge and pantry, our trips to the grocery store are no longer our grandmother’s shopping experience.

Consumers’ change in spending habits, particularly the way we approach grocery spending, has created an “hourglass shift” in the sector, which has left many traditional stores stuck in the middle and struggling to compete. 

“Stores have polarized from one end to the other,” says supermarket consultant David Livingston. “The biggest growth areas have been with the upscale retailers, like the Whole Foods and Sprouts, and then the lower-priced stores, like the Costcos (COST).” That leaves the traditional supermarkets forced to make changes if they want to stay alive in a saturated market.

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