Tech Fuels Farm-To-Table 2.0
July 16, 2014 | 1 min to read
Technology has come to the farm-to-table movement, and the market for organic squash blossoms, pastured eggs, artisanal cheese and hormone-free ham may never be the same again.
The ease with which the grocery supply chain can now be managed through software and mobile devices has driven an explosion of investment in food and grocery e-commerce startups—close to $500 million in the past year. That's helped spawn growth in the farm-to-table niche—and in its East Coast epicenter, Brooklyn.
Competition has grown so intense among local-food delivery firms and entrenched players like FreshDirect that one Brooklyn startup, Farmigo, recently switched its focus from the boroughs to the suburbs.
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